Go-to-Market Lead

What you will do

• Own and continuously refine GTM strategy across initial markets, customer segments, channels, and use cases.
• Run growth and distribution experiments across organic social, creators, referrals, community, SEO/GEO, paid acquisition, events, PR, partnerships, App Store, and product-led growth.
• Build partnerships across travel, hospitality, mobility, events, local commerce, tourism, creator, and consumer-brand ecosystems — from hypothesis through negotiation, launch, and measurement.
• Shape FingerTrip’s category, brand, positioning, and messaging across the website, product, launches, partners, PR, and social channels.
• Talk to users constantly and turn qualitative insight plus funnel data into concrete product and GTM decisions, optimizing for retained users over impressions.

What we are looking for

• Experience building or scaling something from an early stage, with deep consumer-growth understanding and strong product instincts.
• Ability to move fluently between brand, positioning, partnerships, hands-on execution, and quantitative growth analysis.
• An experiment-first mindset, exceptional writing, and the ability to sell a vision to users, creators, partners, and companies.
• Comfort operating with incomplete information, executing without a large team or agency, and telling us when our assumptions are wrong.
• Intellectual curiosity about AI, network effects, geographic density, marketplace dynamics, and how GTM can shape the product itself.

Nice to have

• Consumer app launches, international expansion, or Japan-to-global go-to-market experience.
• Travel, local discovery, mobility, marketplaces, hospitality, or another high-frequency consumer category.
• Creator- or community-led growth, product-led growth, viral/referral systems, App Store growth, SEO/GEO, or growth analytics.
• Strategic partnerships or zero-to-one startup experience.

What this role is not

This is not a traditional marketing role or a mature machine waiting to be managed. There is no established playbook, giant team, or predetermined channel mix — you will help create them, and do the work yourself before hiring others.

• A role defined primarily by running paid ads or managing agencies.
• Posting on social media, producing decks, or reporting vanity metrics as the main job.
• Waiting for a finished product and only then deciding how to market it.

What success looks like

• First 30 days: understand the product, users, competition, and current hypotheses; refine positioning and target segments; establish measurement; identify the first high-confidence experiments.
• First 90 days: launch multiple experiments, find a promising acquisition or distribution wedge, build the partnership pipeline, and create a playbook for the first geographic market.
• First 12 months: build repeatable growth engines, establish meaningful organic acquisition, create partnerships that improve distribution or product value, achieve density in initial markets, and lay the foundation for international expansion.

Why FingerTrip

Search returns results, maps return places, social returns inspiration, and travel apps return inventory — and people are still left to turn all of it into a decision themselves. We believe AI changes that interface for good. FingerTrip understands what someone actually wants and helps them go and do it, and every founding role here shapes what that becomes.